The Indian economy relies heavily on transportation, and transportation relies on fuel. If you look around, diesel powered engines move a large portion of daily goods and consumables from the source of origin to the consumers at large. They are the power source of commercial transport, as we see today. Diesel engines have high efficiency, reliability, durability and low operating cost. These eminent features make them the most preferred engines, especially for heavy-duty vehicles. Industry, government and science all have been in favour of diesel since the beginning. In fact, during its inception, diesel was also touted as a wonder fuel. It was a way of driving cost-efficiency while carrying on with your daily activities with minimal hindrance. Imagine how many people would get out of business if diesel would be banned!

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If you are making one engine per minute, you are a part of large force. Yes, this kind of strength comes when you have very large scale & touching multiple customers in various segments & diverse geographies. It also connotes being part of a huge #trust pool with set of associated customers, vendor & agency partners, dealers, distributors, retailers all working in synchronization to ensure that perfect product rolls out every minute. It’s a huge responsibility on shoulders of someone delivering this consistently for years.?

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For the much needed respite from the heat wave, fellow Indians warmly welcome Monsoon 2019.

While the monsoons remind you of special memories with your loved ones, it is also the time to ensure your partner- your Two-wheeler is Monsoon-ready! The last thing you want is your beloved two-wheeler to have a break-down in middle of this weather.

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The front page of the newspaper got my attention when I saw visual of children going to school wearing air filter masks on their face. The headline said - "All schools shutdown. AQI rises to severe levels".

Caught in the hustle and bustle of daily life, it makes me wonder am I doing the right thing? Am I making the world a better place? Will my children and their children have better air to breathe, food to eat and water to drink then what I am getting now

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The rising trend of Electric Vehicle adoption has increased the charging infrastructure capabilities in India. Major manufactures have stepped up the inclusion of charging stores in their channels and retail outlets. Latest regulatory policies and government initiatives have made it mandatory for the easy access and availability of charging stores in any city, village or town. 

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Imagine this scenario. You’re on your bike, and the road ahead is smooth and empty. You accelerate your bike, your engine revs, but you don’t get the speed you want. All you’ve succeeded in doing is burning some extra fuel. And if you do reach the speed you want, you might be wearing out your engine. How do you balance getting a smooth ride without compromising on either the engine’s life or the fuel economy?

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“If I go farther, I will return richer”.

That’s what Srinivasa, a fisherman from the coastal belt of Vijayawada, thought when he left home last Saturday...

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Srinu, a truck driver, hardly gets time for himself. He resides in the city of Rajahmundhry, 200 kms away from the port of Vishakapatnam (Vizag), one of the busiest export hubs, which requires an uninterrupted supply of commodities. It takes dedicated tempo drivers like Srinu who work round the clock to make it a success. His profession comes with varied needs, which is why he owns two tempos with different fuel type and capacity.

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Rakhi is approaching and If you are wondering what gift you can give to your sister then here is a interesting alternative for you. Heard about the electric scooter? Why not gift her an electric 2wheeler? Though it may sound unconventional at the outset, but it can be a good option as it is in line with the key message of Rakhi - Protection of sister by her brother -

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